2.结合您的品牌名称和所选关键字，以使标题醒目 2. Make a catchy Title by combining your Brand name and the keywords you selected

A few tips on how to optimize your icon:

有关如何优化图标的一些技巧 ：

• Make sure your icon is clearly reflecting the main purpose of your app, don’t confuse the users unless you already have a strong brand. 确保您的图标清楚地反映了应用程序的主要用途，除非您已经拥有强大的品牌，否则请勿使用户感到困惑。

• Find your “style”, colors, typography, etc …, and stick to it, so your icon goes into alliance with the other elements of your app. 找到您的“样式”，颜色，版式等，并坚持下去，这样您的图标便与您应用程序的其他元素融为一体。

• Use vibrant and harmonizing colors and clear shapes, don’t overload your icon with too many elements. 使用鲜艳，协调的颜色和清晰的形状，不要在图标上添加过多元素。

• Take a look at your competitors and make something different. 看一下您的竞争对手，并有所作为。

• Try adding borders to the icon to make it more eye-catching. 尝试在图标上添加边框以使其更加醒目。

• Avoid having text in your icon. 避免在图标中包含文字。

• Innovate and follow the design trends — remember when everyone got crazy about flat design? 🙂 创新并遵循设计趋势-还记得每个人都对平面设计感到疯狂吗？ 🙂

• Don’t try to guess what icon your users will choose, use A/B testing tools to know exactly what icon performs best.

  不要试图猜测用户会选择哪种图标，而要使用A / B测试工具确切地知道哪种图标效果最好 。

You can create a YouTube video about your Android app or game.

您可以创建有关您的Android应用或游戏的YouTube视频。

A video is a very good type of content that people are more likely to watch

视频是人们非常有可能观看的非常好的内容类型

In this case, the video preview thumbnail will become a feature graphic. This is how it looks like on the listing and in search results:

在这种情况下，视频预览缩略图将成为功能图片 。 这是列表和搜索结果中的样子：

To add a video, just paste the YouTube URL in the “Promo video” field on your Google Play Store listing.

要添加视频，只需将YouTube URL粘贴到您Google Play商店列表中的“促销视频”字段中即可。

Keep in mind these requirements:

请记住以下要求：

• Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL

  确保使用单个视频的YouTube URL，而不是YouTube播放列表或频道URL

• Don’t use an age-restricted video as your promo video

  请勿将有年龄限制的视频用作促销视频

You can localize your video in all the languages that your app is available for.

您可以使用应用支持的所有语言来本地化视频 。

Upload one video for each language, or just use transcripts in different languages, which Google will automatically show depending on user location or device settings.

每种语言上载一个视频 ，或仅使用不同语言的成绩单，Google会根据用户位置或设备设置自动显示这些成绩单。

One of the coolest things about adding a video to your store listing is that the views from Play Store count as YouTube views. This gives you higher YouTube rankings, and therefore, higher positions in Google web search results.

将视频添加到商店列表中最酷的事情之一就是Play商店的观看次数算作YouTube观看次数 。 这样可以使YouTube排名更高，因此在Google网络搜索结果中的排名也更高。

Be sure to check out Apptamin’s guide to video marketing and remember that you can also make A/B testing experiments on your Google Play Store video to identify the top-performing one.

请务必查看Apptamin的 视频营销指南， 并记住您也可以在Google Play商店视频中进行A / B测试实验，以找出效果最好的视频。

Like the icon and feature graphic, the screenshots don’t affect the search algorithm, but they do have an impact on the conversion rate to install.

像图标和功能图形一样，屏幕截图不会影响搜索算法，但会影响安装的转化率 。

Screenshots show how your app or game looks like from inside, and highlight its best features.

屏幕截图从内部显示您的应用或游戏的外观，并突出显示其最佳功能。

It is then up to the user if he likes what he sees and if he wants it, so it is very important to grab user attention from the first screenshot.

然后由用户决定是否喜欢自己看到的内容以及是否需要它，因此从第一个屏幕截图中吸引用户的注意力非常重要。

In Google Play Store you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specs:

在Google Play商店中，每种支持的设备类型最多可以添加8张屏幕截图 ，而Google所需的最低数量仅为2张屏幕截图，并具有以下规格：

• JPEG or 24-bit PNG (no alpha)

  JPEG或24位PNG(无Alpha)

• Minimum dimension: 320px

  最小尺寸：320像素

• Maximum dimension: 3840px

  最大尺寸：3840px

• The maximum dimension of your screenshot can’t be more than twice as long as the minimum dimension

  屏幕截图的最大尺寸不能超过最小尺寸的两倍

Obviously, don’t limit yourself to the minimum of 2 screenshots, be creative and captivate your users with a showcase of your app’s best features.

显然，不要将自己限制在2张以上的屏幕截图中，要富有创造力，并通过展示应用程序的最佳功能来吸引用户。

The screenshots don’t have to be actual screenshots, you can (and should) go for storytelling and create a sequence of rich images to describe the best features of your app.

屏幕截图不必是实际的屏幕截图，您可以(而且应该) 讲故事并创建一系列丰富的图像来描述应用程序的最佳功能。

Follow these tips to rock your screenshots:

请按照以下提示摇动屏幕截图：

• Reserve the first screenshot slot for your most important message, or your app’s BEST feature 为您最重要的消息或应用程序的最佳功能保留第一个屏幕截图位置

• Don’t give bare screenshots, provide explanations to each slide 不要提供裸露的屏幕截图，请为每张幻灯片提供说明

• Pick a style or theme for your screenshot sequence and follow it instead of bringing up random images 为您的屏幕快照序列选择一种样式或主题，然后按照它进行操作，而不是显示随机图像

• Don’t just declare your app features — challenge the user with your copy! 不要仅仅声明您的应用程序功能-向您的副本挑战用户！

• If you have awards or mentions in media, too! 如果您在媒体上也有获奖或提及！

• If you have a limited offer, show it on your screenshots 如果报价有限，请在屏幕截图上显示

• Localize screenshots 🌍 if needed 本地化屏幕截图🌍(如果需要)

• Test many options to find the best-converting ones 测试许多选项以找到转换效果最好的选项

And if you need more inspiration, read this article!

如果您需要更多灵感，请阅读本文 ！

Not all search queries for apps take place directly in Google Play, some people simply turn to Google Search (with 63% of all US searches done on mobile devices in 2019).

并非所有针对应用的搜索查询都直接在Google Play中进行 ，有些人只是转向Google搜索 ( 2019年占美国移动设备全部搜索量的63％ )。

For this reason, Google created App Packs, a special snippet featured near the top of search results.

因此，Google创建了App Pack ， 这是搜索结果顶部附近的一个特殊代码段 。